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2. Hyperion Software has an incredible line-up of games planned for Amiga gamers, how do you convince companies such as Activision that they should be interested in a conversion deal?
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Let's not beat around the bush: money talks. When you put 50,000 US Dollars on the table, most companies will deal. Most, not all. Some companies have people working for them who are 'OS racists': if you are not running Windows, then you have not earned the right to run their product, no matter if a potential deal would generate substantial revenues for a company without any cost to them. You'd figure that if somebody approached a company offering 50K or 100K, risk-free, no expenses, that they would accept it but that is simply not the case. Knowing who to talk to inside the company is also vital: the higher up you get, the better chance you have. It's also important to find out who actually has the rights you are after: the publisher or the developer. Who owns the company you are approaching? The subsidiary might think Bill Gates is God but maybe there are some sensible people in the parent company. It's fair to say that we have gotten pretty good at it.
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